“When the World Ends” by Dave Matthews Band Here are the top ten songs ostensibly about the end of the world: 10. While lately there has been a lot of buzz with the approaching of 2012, in radio ads and terrible John Cusack movies, plenty of songs have tackled the topic over the years. After all, who wants to contemplate the relative proximity of the apocalypse during their lunch hour? It wouldn’t be so bad if it weren’t just so ill-placed, not meaning on the radio in fact, the pending demise of our mortal landscape isn’t really anything new or all that out of place on the radio. So, we can’t guarantee it will last forever-forever, but we can guarantee it will last as long as humanly possible.” While it is most likely meant less than seriously, the rhetoric is just a little too disturbing to be used for a fast food ad, it’s just a little too heavy if you will. Currently, there’s a rather unpleasant radio commercial for some Chipotle sub which talks about some promotion being available for an “unlimited time only.” That’s not the problem: there is a disclaimer used in the ad that goes something like, “If the world does end in 2012, according to Mayan calendar predictions, due to worldwide earthquakes, the sun exploding, or the earth getting sucked into a black hole, then the promotion obviously can’t go on.
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